"A website 'con sabor.'" That's how the creators of LatinoLink like to describe their electronic magazine. LatinoLink has drawn a steady stream of positive reviews and thousands of enthusiastic readers since its June 1 launch. The publication combines stories from the New York Times Syndicate and other wire services with articles and commentary from a dozen contributing journalists around the country. Sections range from news to travel, art and entertainment. The unifying thread? That stories and photo essays have a Latino focus, whether from the U.S. or Latin America.

"We wanted to create a place that would provide news and commentary that could stimulate a lively dialogue among Latinos on the Web," says publisher Lavonne Luquis, a former newspaper journalist who co-founded LatinoLink with San Francisco photographer Max Ramirez. "So far, the response from readers has been overwhelmingly positive. People are using our feedback page as exactly the kind of forum we sought to provide."

Between 3,000 and 3,500 readers visit LatinoLink each week. Luquis hopes to be drawing 5,000 readers per week by year's end. "Circulation and advertising go hand-in-hand. And we need advertising revenue to thrive."

LatinoLink's roster of advertisers includes the San Francisco-based discount brokerage firm Charles Schwab, and a Puerto Rico-based specialty catalogue.

Photographers are encouraged to submit work with a Latino focus. Samples should be sent to Max Ramirez at 601 Van Ness Ave., Suite E-3309, San Francisco, CA 94102, or via email as attached gif files to or 415 824-3570 Fax: 415.824.3596


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